Case Study: Organix - Casa Lux
How a Spanish real estate company starting selling to Romanians in just 30 days!
Project Overview
CasaLux, a renowned real estate company based in Spain, specializes in high-end properties and luxurious living spaces. The company had established a strong reputation in the Spanish market but sought to expand its reach by tapping into the Romanian real estate market, which has seen increasing interest in foreign properties, especially in attractive locations like Spain. However, entering a new market with different consumer behaviors and preferences posed a significant challenge for CasaLux. They needed a strategic approach to quickly establish their presence and start selling properties to Romanian buyers.
Challenges: CasaLux faced several challenges when entering the Romanian market. First, they had to build brand awareness and trust in a market where they were relatively unknown. Additionally, they needed to adapt their marketing and sales strategies to cater to Romanian consumers, who have distinct preferences and buying behaviors compared to Spanish customers. CasaLux also needed to navigate the legal and regulatory aspects of selling foreign properties in Romania, ensuring compliance while effectively communicating the benefits of investing in Spanish real estate.
Solution: To overcome these challenges and achieve rapid market entry, CasaLux partnered with Startup in Romania. We provided a comprehensive suite of services to help them establish a strong foothold in Romania and start selling properties within just 30 days.
1. Market Research & Consumer Insights: We began by conducting in-depth market research to understand the preferences and behaviors of Romanian property buyers. This included identifying key demographics, preferred property types, and the most effective channels for reaching potential buyers. Our insights allowed CasaLux to tailor their offerings and marketing messages to resonate with Romanian consumers.
2. Brand Localization & Awareness Campaigns: Building brand awareness was crucial for CasaLux’s success in Romania. We worked closely with their team to localize their brand messaging, ensuring it aligned with Romanian cultural values and consumer expectations. We then launched a targeted awareness campaign across digital and traditional media channels, highlighting the appeal of Spanish properties and the benefits of investing in luxury real estate abroad.
3. Legal Compliance & Sales Process Optimization: Navigating the legal landscape of selling foreign properties in Romania was a complex task. Our legal experts ensured that CasaLux complied with all necessary regulations, from property registration to tax implications. We also streamlined the sales process, creating a seamless experience for Romanian buyers. This included providing support with legal documentation, financing options, and personalized consultations to guide customers through the purchase process.
4. Strategic Partnerships & Lead Generation: To quickly generate leads and build a pipeline of potential buyers, we facilitated partnerships between CasaLux and prominent real estate agencies and brokers in Romania. These partnerships allowed CasaLux to leverage existing networks and tap into a ready market of interested buyers. Additionally, we implemented digital marketing strategies, including targeted online ads and social media campaigns, to attract high-quality leads.
5. Customer Engagement & Personalized Service: Understanding that trust and personalized service are key to selling high-value properties, we helped CasaLux implement a customer engagement strategy focused on building relationships with potential buyers. This included offering virtual property tours, personalized consultations with property experts, and tailored investment advice. By providing a high level of service and attention to detail, CasaLux was able to quickly establish credibility and trust with Romanian buyers.
Results: In just 30 days, CasaLux successfully launched its operations in Romania and began selling properties to local buyers. The brand’s rapid entry into the market was marked by a surge in inquiries and sales, driven by the strategic efforts in marketing, legal compliance, and customer engagement. CasaLux quickly positioned itself as a trusted provider of luxury Spanish real estate, appealing to Romanians seeking investment opportunities or second homes abroad.
Conclusion: CasaLux’s swift success in the Romanian market highlights the importance of a well-planned market entry strategy and the value of local expertise. Startup in Romania played a crucial role in this achievement, providing the necessary support to navigate the complexities of a new market and achieve rapid results. Whether you’re looking to enter a new market or expand your business, we’re here to help you achieve your goals and make an impact.
Project Information
- Client: CasaLux
- Industry: Real Estate Agency
- Duration of contract; ongoing (4+ months)
- Services offered: Market research, brand localization, PPC campaigns, legal compliance, business management, lead generation
- Website: www.organix.com
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