Case Study: Organix - Clean Korean Skincare

Organix began as a small, family-run business in South Korea, specializing in clean, organic skincare products inspired by traditional Korean beauty rituals. While the brand gained a loyal following locally, the founders had a vision of expanding their reach to international markets. They wanted to bring their high-quality, eco-friendly products to a global audience, but needed help navigating the complexities of international business expansion.

Challenges:
Expanding into global markets presented several challenges for Organix. They needed to establish a presence in new regions, navigate different regulatory environments, and build a brand that resonated with international consumers. Additionally, the company faced logistical hurdles related to scaling production, managing supply chains, and marketing to diverse audiences. These challenges were compounded by the founders’ limited experience with global business operations.

Solution:
Organix partnered with Startup in Romania to leverage our expertise in business management, marketing, and international expansion. Our team worked closely with Organix to develop a comprehensive strategy that addressed each of their challenges and supported their ambitious growth plans.

1. Market Entry & Business Set-Up:
We began by helping Organix establish a foothold in the European market, starting with Romania as a strategic entry point. Our legal and regulatory experts assisted with the necessary paperwork, ensuring compliance with EU regulations and facilitating a smooth business set-up process. We also helped Organix secure partnerships with local distributors and retailers to ensure their products were available in key markets.

2. Branding & Marketing:
To build a strong international brand, we worked with Organix to refine their brand identity and messaging, ensuring it resonated with global consumers while staying true to their Korean roots. Our marketing team developed a multi-channel strategy that included digital marketing, content cration (including product photography), influencer partnerships, and participation in international beauty expos. This approach helped Organix build brand awareness and connect with a broader audience.